Company: Coca Cola
Project: Coke Happiness Factory
Description: Coke Happiness multiplayer games built with ActionScript 3.0, hosted on the Windows Live Messenger platform.
Following on from their successful Coke Happiness marketing campaign, Coke engaged the Branded Experience team at MSN to build four Windows Live Messenger games. All the games were multiplayer network games featuring graphics from their TV ad campaign. We collaborated closely with teams at Sapient in order to commission all the 3D imagery needed. There was little room for error due to time constraints.
It was important to thoroughly analyse the game concepts and rework them as needed prior to requesting any graphical assets. My prior experience in game development and knowledge of 3D tools and video tools was key in understanding requirements - bit depths, file formats, animation duration, loopability - and communicating those efficiently to both our design team and the team from Sapient. I was also able to accelerate some of the design process through automation using After Effects scripts and sophisticated Photoshop actions.
My main role was that of coordinator between all the design teams and our development team. In addition, where the game concepts were difficult to visualise, I created proof of concept engines to allow pre-visualisation and testing of ideas.